Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0043

Year : 2004

Industry : Health Care

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

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Introduction:In 2003, Ranbaxy Laboratories Limited (Ranbaxy) was India's No.1 pharmaceutical companywith annual sales of Rs. 45,301 million ($972 million), a 22% increase from 2002. Ranbaxy manufactured and marketed generics, branded generic pharmaceuticals and active pharmaceutical ingredients (APIs). It was amongst the top ten global generic companies and sold products in over 100 countries with manufacturing operations in seven and presence in 34 countries. Its overseas markets accounted for 76% of the annual sales of which US and Europe contributed over 50%. In February 2004, Ranbaxy achieved the distinction of being the first Indian pharmaceutical company to cross the billion-dollar mark in annual sales. Achieving the target before the end of 2004 was coined by Ranbaxy officials as "Winning Chemistry at Work":

"There is a winning chemistry working ceaselessly at Ranbaxy. Much more than creating new products, it is creating new possibilities. This is the chemistry of Team Ranbaxy. Afascinating amalgamation of Thought and Effort, Aspirations and Commitment, Man and Technology. It is this unique chemistry that has made us what we are... India's first transnational. Our ability to transform ourselves and constantly rise up the value chain is driven by a strong emphasis on employee empowerment at every level...a family of around 9000 individuals with a common Vision for 2012".